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By 1921, East Coast newspapers were looking for ways to increase their circulation.
Newspaper organizations decided to sponsor photographic popularity contests from among their readership and awarded their respective winners with an all expense paid trip to the Second Annual Fall Frolic.
It is in her type that the hope of the country resides.” Despite the best efforts of the pageant officials, the pageant gained a reputation for being a little risqué.
Annual protests from women’s and religious groups questioned the morality of a beauty contest that featured bobbed hair and bare limbs.
( In September 1920, Atlantic City Businessmen staged a “Fall Frolic” to secure summer tourism past Labor Day.
Each individual winner’s prize would be an all expense paid trip to Atlantic City’s Second Annual Fall Frolic as an honored guest.With no rule barring her participation, she finished as a runner up.But her inclusion fueled the fire started by women’s and religious groups against the competition as lacking in decorum.Sixteen year-old Margaret Gorman, “Miss Washington, D.C.” (and a Mary Pickford look-a-like) would eventually win the Watkins Trophy in this event.